Target Audience

Planning: Target Audience

Target Audience

Primary Target Audience

For my primary target audience, I chose females around the age group 14-18. I chose this age group and gender to be my primary target audience because I believe they appeal mostly to the idea of a problem page or ‘agony aunt’, and would happily choose to read the page and submit questions and stories themselves. There are also many questions to be asked and answered around this age group, from growing up and relationships, to the future. Therefore it would be very beneficial and useful for them to have somewhere to turn to seek advice.

Secondary Target Audience

For my secondary target audience, I decided that anybody who relates to the page and what it writes could find it useful. No matter what age they may be, or what gender, if they find something useful then it is a bonus. Typically, you may not find a teenage boy the first to pick it up and read it; however it is there if they want to. That is the good thing about a problem page, although not all questions, most can relate to one than one group of people. 

Interests and Hobbies

The target audience of my problem page will probably have everyday interests and hobbies. For example, meeting up with friends and going out at weekends etc. I also believe that they have to have an interest in reading the page though. They want to see if any problems are relatable to them and if they are, they want to read further into the advice. As I have also adapted my problem page to include more general advice (online advice), it will appeal to them to read the page more. They may also be interested in keeping their social life and school/work life organised and separate, which is why I chose this age range.