Planning: Magazine Features

9^th September 2013

Name and Slogan

I decided to name my magazine Floral. I chose to name it this because of the connotations. For example: flowers, pretty, spring, full of life, colourful, girly and bold. I thought this would work well and run alongside nicely with the target audience being teenage girls as it will appeal to them and make it eye catching. I also thought it would correlate with the colour scheme.

For my slogan of my magazine I wanted to choose something that would link with the name Floral. In the end, I thought “Helping Girls Blossom” was my best slogan I had come up with. This is because; once again it correlated with the target audience of it being teenage girls, and sounded good with the name of the magazine. In addition, when you picture “blossom” you conceive a very pretty, delicate image in your mind, it is light-hearted, simple and conveys the idea of becoming more confident with yourself.

Font and Colour Scheme

I picked this font for the masthead because firstly, it would stand out against the white background. This makes it eye catching, bold and easily read. It wouldn’t be hard to spot on the shop shelf. Secondly, the font is also very unique, making it more memorable and different to typical teenage girl magazines. This works well with it standing out and being noticeable.

I picked this font for the slogan because it is simple and straight forward; however it still compliments the masthead. I would use this font for the titles of the articles inside the magazine, so it has an orderly, dominant font throughout.

Resources: http://www.dafont.com/raspoutine.font?psize=s&text=Helping+Girls+Blossom...
                     http://www.dafont.com/tuna-and-hot-dogs-on-rye.font?psize=l&text=Floral

As for the rest of the magazine, I would stick to a light pastel colour theme. For example: light pinks, light purples, yellows, light blues, black for some font and white. This is because it all ties together with the flower and delicacy theme. It has also been scientifically proven that girls are more likely to opt towards redder shades, for no particular reason. So as well and it tying together the idea of flowers and blossoming, it will appeal and catch the eye of the target audience.