AS Media Studies: Preliminary Project

Problem Pages Analysis
9^th September 2013

Style Features:

·         Each problem page uses colours such a pinks, reds, oranges and light blues. These are known to be more feminine colours, suggesting the page to be aimed at women for an audience.

·         All images are also women, or women with families. This alongside the colours highlight further that the target audience are females.

·         They are all laid out a similar way, columns with the question above and the answer below. This makes it look neat and orderly but the colours make it more informal and relatable to read.

Conventions:

·         Celebrity help – shows that they are just like you. Could make women feel better about themselves that even famous people could go through problems, and have advice to help you out.

·         Either a woman runs the problem pages themselves, or a professional does. They are all experienced and know what they are saying. This makes the reader feel more comfortable and can rely on what the advice given is trust them with it.

·         Along with the point above, the page usually states who the person giving advice is, and their career or other statement to show they can be trusted.
For example… “Suzie Hayman has trained with Relate and has been a counsellor for 15 years” and “GP and TV presenter answers your questions”.

·         Target Audience – I would say the primary audience is females, around the ages 25-50. Also women with families and a job, an everyday normal person. For a secondary audience, people who can relate to the questions and issues that have been submitted. The idea of the article is to help out as many people as possible, making the audience very wide range and universal to everyone.